BRANDLAB / SELECTED WORK / AVIATION EXPERIENCE

Etihad × Apple.

Exploring a more considered digital travel experience—connecting customer journeys, interface design and flight-booking touchpoints.

UX / UI DESIGNDIGITAL PRODUCT EXPERIENCEWEB & MOBILE

01 / THE PROJECT

Designing around the journey.

The original portfolio documents explorations in how travellers engage with digital airline experiences, from discovering and booking trips to interacting with services across channels.

This presentation brings the original Etihad tablet artwork to the foreground, with room to examine each design without competing elements.

02 / ORIGINAL DESIGN WORK

Experience, in detail.

Seven original tablet design visuals, displayed in their source sequence and without cropping.

Original Etihad tablet interface design 01 — ETIHAD / INTERFACE EXPLORATION01 / 07

Original Etihad tablet interface design 02 — ETIHAD / INTERFACE EXPLORATION02 / 07

Original Etihad tablet interface design 03 — ETIHAD / INTERFACE EXPLORATION03 / 07

Original Etihad tablet interface design 04 — ETIHAD / INTERFACE EXPLORATION04 / 07

Original Etihad tablet interface design 05 — ETIHAD / INTERFACE EXPLORATION05 / 07

Original Etihad tablet interface design 06 — ETIHAD / INTERFACE EXPLORATION06 / 07

Original Etihad tablet interface design 07 — ETIHAD / INTERFACE EXPLORATION07 / 07

03 / DESIGN APPROACH

A connected customer experience.

The source material describes an ambition for consistent journeys across web, mobile and other booking channels, alongside a clearer, more personalised customer service experience.

Original creative is presented here as portfolio work; no unsupported performance statistics or outcomes have been added.